1. Dodge Ramming Fla. High School

    Like the rest of the auto industry, Chrysler has plenty of woes.  Apparently one of them is copyright infringement by a high school nicknamed the “Rams.”

    Lake Mary (Fla.) High may bill itself as “Where bright futures are ignited,” but the school’s use of a ram logo that is a cut-and-paste of the Dodge logo instead ignited a phone call from Chrysler’s corporate licensing division.

    Now there are lots of school teams nicknamed the Rams, and only so many different depictions of the creature available to make an attractive logo.  My alma mater, Fordham, has probably the worst, a morbidly obese ram trying in vain to leap over the school name, not unlike what many other schools have done.  The previous Ram logo, in effect for most of the 2000s, looked suspiciously like the Dodge Ram, which may have necessitated the change.

    I understand that Chrysler needs to protect its marks, and that the LMHS logo is a complete ripoff, minus the shield.  But I think the company’s TARP-supported resources could be put to better use.

    Like making Fordham pick a slimmer ram…